I’ve been watching the Rivals of Ixalan Pre-Pre-Release replay first on Twitch and later on YouTube over and over and I think that this is the best kind of marketing event for Magic: the Gathering that Wizards of the Coast ever fell backwards into. Why?
1. The people at Loading Ready Run who are hosting and producing these events have at least a decade of experience in being funny and entertaining while being professional. (Special kudos to James Turner, whose idea this all was, I think.)
2. Their online chat mods do not tolerate trolls. At all.
3. Their online chat community also does not tolerate trolls. At all.
4. The focus on the event is having fun and learning what the cards do, as all non-moneyed competitive events should do. (Note: Winning packs as prizes doesn’t count as money. No matter how much you try, you cannot buy groceries with packs of Magic cards.)
5. The guests they invite can be a diverse bunch of folks who are also entertaining, engaging, and friendly. Two of my favorites have been former Magic pro and current Wizards employee Melissa DeTora and Jimmy Wong from the Command Zone podcast. (Special hat-tip to Reuben Bresler of the Magic Mics podcast, whose Facebook post recap inspired this post.)
It’s these last two parts that are perhaps the most important key to drawing new players into the game or convincing lapsed players that they should head back into their Local Gaming Store to attend the set’s actual pre-release and perhaps start playing Magic again. I know that’s how I felt back when LRR debuted this show starting with the Shadows of Innistrad Pre-Pre-Release. I went to my LGS the following Saturday and went 0-4 in back-to-back events. By watching the show, I could not only see some of the cards that were released in the visual spoiler, but I could get a sense of how to actually play with them in a live situation.
Perhaps the biggest barrier for someone who’s on the fence on whether or not they’ll want to spend their money on a new game they haven’t seen is wanting to actually see what it’s like; the PPRs are perfect for that kind of demonstration, more so than Wizards‘ own Magic tournament streams. Because it’s partially produced by the company, there’s some sort of quality control. However, because LRR was first and foremost a sketch comedy troupe, it’s going to be entertaining. Best of all, because they actually play the game themselves, the way they speak and interact with the game is completely natural and not something that you’d get from any mainstream video content producer or marketing company.
It’s a bit too late for me now to attend the Rivals prerelease because it’s happening this weekend. However, with the return to the game’s initial starting plane Dominaria this April, I may decide to dust off my card sleeves and see if I can actually win a round this time.
Fight the Future Hosted by: Dan Saunders and Paul Saunders First Published: March 30, 2015 Rating: For teens, with light swearing; one episode has a trigger warning Update Schedule: Fortnightly Current Status: Final episode airs March 29, 2016 [Updated with new details]
Not long after I published my list of what kinds of works should receive the Geeking Out About… seal of approval for celebrating inclusivity and diversity, I read a notice on the message board for this podcast that it was going to be going to be ending this year. This prompted me to fire off an email to Paul Saunders asking him if I could include the podcast as one of my platform planks because even though I was an infrequent listener (due to my not having read or seen all of the works they were reviewing), I really enjoyed the premise of the podcast and what it was attempting to achieve. His response was to be flattered but wonder if they were even eligible, something about which I was quick to reassure them. And yet, I am totally not surprised to know that was the first reaction from him, seeing as he is a member of my favorite Internet sketch comedy troupe Loading Ready Run.
The Five-Sentence Synopsis
Canadian brothers Dan Saunders and Paul Saunders (and their guests) first introduce, then recap the entire plot of a young adult dystopian science fiction movie or book as objectively as they can, perhaps with some comedic asides. Next, they discuss the plausibility of the worldbuilding as well as how scary the world is for its fictional characters. There’s a section where they talk about what kind of characters they would be in the fictional world, and then using either clues left by the creators or information from official sequels, they talk about what hope there is for the characters in the fictional world beyond the end of the book or movie. Finally, there’s either a snippet of a scene from the movie or a song which they feel illustrates the work the best, and a final summary from the hosts before the sign-off.
What Works
There are many podcasts out there which are dedicated to reviewing books and movies from a critics’ perspective. However, I believe this is one of the first podcasts I’ve heard of which reviews the actual worlds in which the books or movies take place. Of all the episodes I’ve heard, there are very few instances in which I feel that either Dan or Paul or their guests know or care too much about the current science fiction/fantasy literary blogosphere’s opinions of the works, its creators, its production team, or the actors portraying the characters. They are just there to discuss the work and only the work. When they do bring in references to other works or the greater outside world, they do it either near the beginning or near the end so that the discussion of most of the episode is focused on just the world inside the movie or book. It’s both fan discussion and literary criticism in its purest form, where the only clues you have are the work itself, the world you currently inhabit, your personal experiences, and that’s it. From the very first episode, I loved this premise and found myself wanting to join in on the discussion in either the forum threads or the comments on the YouTube version of the podcasts. (It’s also available on iTunes and well as having its own RSS feed as well.) They are never mean or cruel when they point out major flaws, which is very much in keeping with the whole Loading Ready Run ethos which I love. They’re also not slavish in their approval or disapproval, which I really appreciate. I even love the original theme song, composed by Bradley Rains.
Selected Highlights
Episode 8 – A Boy and His Dog: Dan reads out the email Paul sent to him with his concerns about how they’ll cover the movie. (“It ends with the hero KILLING HIS LOVE INTEREST AND FEEDING HER TO HIS DOG!”)
Episode 23 – The Knife of Never Letting Go: Guest host Emily explains why this dystopic world is particularly horrific to her. (“It’s pretty much my world anyway.” “It’s called ‘The Internet.'”)
What Doesn’t
As I begin to evaluate works for my platform, I’m starting to realize that just like the Bechdel or the Mako Mori test, just because a work can stand on my platform on a superficial level, it doesn’t mean that the work is a perfect example of a truly diverse work. In my email correspondence with him, Paul Saunders admitted that the podcast isn’t very diverse. “We have tried to get as many different special guests with different points of view as possible,” he wrote in an email, “but obviously the pool of people in our social circles that are available and have an interest in the topic is not that big.” My reaction to that is a hope that for any future podcast they do, he and/or Dan are able to reach out to members of the YA dystopia fiction community at large who can recommend more works by non-Caucasian, cisgendered Canadian authors and/or filmmakers or more guests who aren’t from just North America.
Final Thoughts
At last year’s CONvergence, the theme was all about dystopian futures. While at a MetaFilter meetup, I mentioned Fight the Future to a person I was meeting in person for the first time and extolled its virtues. Months later, she asked me about the podcast because clearly the idea of it was something that had stuck in her mind after all that time. Fight the Future is a podcast which was sadly limited in its length and lasted for only a year, but should be pointed out as one of the best productions of 2015. That’s why I’m nominating it for a Hugo Award this year and next year, and I hope that many of you agree.
One of the best things about having a blog is that you can talk about things that may sometimes only be tangentially-related to the blog’s topic.
Today, I’d like to talk about Desert Bus for Hope, a video gaming marathon for the Child’s Play charity, which was started by the guys at Penny Arcade, who are a webcomic just like Multiplex, which was started by Gordon who is my boss.
Desert Bus is the most boring video game ever (here are the Wikipedia details):
The objective of the game is to drive a bus from Tucson, Arizona to Las Vegas, Nevada in real time at a maximum speed of 45mph, a feat that would take the player 8 hours of continuous play to complete, as the game cannot be paused.
The bus contains no passengers, and there is no scenery or other cars on the road. The bus veers to the right slightly; as a result, it is impossible to tape down a button to go do something else and have the game end properly. If the bus veers off the road it will stall and be towed back to Tucson, also in real time. If the player makes it to Las Vegas, they will score exactly one point. The player then gets the option to make the return trip to Tucson—for another point (a decision they must make in a few seconds or the game ends). Players may continue to make trips and score points as long as their endurance holds out. Some players who have completed the trip have also noted that, although the scenery never changes, a bug splats on the windscreen about five hours through the first trip, and on the return trip the light does fade, with differences at dusk, and later a pitch black road where the player is guided only with headlights.
Last year, the gang at Loading Ready Run who create short comedic skits on a weekly basis decided that they would play this never-released video game non-stop in exchange donations to be sent to Child’s Play, on an exponential basis. In other words, the more people donated, the longer they would have to keep playing. The gang only expected to get $5,000 or so at the most; the final tally last year was $22,805 after 3 days of 24-hour busing that was also streamed live.
This year, they’ve beaten their old record and as of this typing have earned $24,053 over 2 days and 11 hours, have had actor Wil Wheaton call in, will have Felicia Day and Sandeep Parikh from The Guild call in later today, and one of the core cast members from LRR will shave off his trademark beard. All for the children!
So check out their site, watch the cams, donate some money, and enjoy the schadenfreude. They’ve already got me for $25 so far, and I may just end up donating my entire blogging paycheck this month if they keep going.